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The Loomis Agency has picked up the advertising ac-count of Casino Magic Biloxi.
The Biloxi, Miss., casino assigned the Dallas shop its creative, promotions, and media planning and placement after reviewing Loomis’ recent work with a sister property, Boomtown Casino & Hotel in Bos-sier City, La. Both gaming properties are owned by Pinnacle Entertainment of Glendale, Calif.
Annual billings are projected at $2.5 million, the agency said. The casino had previously used multiple shops for project work, including The Ad Group in Biloxi and Logan Marketing & Communications in New Orleans, the client said.
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