Hispanic agencies in the U.S. have traditionally sought talent from Colombia, Mexico, Spain and other Spanish-speaking countrieswith established advertising industries.
Executive recruiter Doris Aguirre, however, is finding many agencies today are limiting their searches to within American borders.
“Almost every agency has gone outside the U.S. to find talent in the past, but I have been told by about 50 percent of my agencies they will not sponsor anybody now,” said Aguirre, president of Dallas-based DCA Professional Search, which offers personnel recruitment and outplacement services for Latino shops.
Among the top reasons for the change: The increasingly deeper pool of candidates in the U.S. who already understand the Hispanic American consumer and the high costs involved in importing talent. By the time an agency pays attorney fees, Immigration and Naturalization Service charges, and moving costs, recruitment could cost thousands of dollars, Aguirre said.
TALENT IMPORTS PUT ON HOLD
