Yellow Fever

A few weeks back, the Empire State Building lit up New York’s humid night sky a brilliant Snapple yellow—the first time it had veered from red, white and blue since Sept. 11 and the first time it had honored a company in lights in seven years (since it was red, green and yellow for Microsoft’s Windows 95 launch). Rewarded for holding their annual meeting in the city, Snapple execs looked on proudly from Chelsea Piers.