Why Coke and Pepsi Will Talk Obesity, but Not Diabetes
We’ve all seen Coke and Pepsi‘s pro-health, obesity-prevention campaigns that insist their sweet beverages can be a part of an active, healthy lifestyle, especially given their calorie-free options. But these ads never seem to mention diabetes, which is quickly becoming an even bigger PR problem for sugary brands than obesity. As it turns out, there’s a reason for the glaring omission.
Adweek reports that information released by Wall Street bank Credit Suisse and research done by Georgetown University show that most people who saw a sugary soda ad with a pro-exercise, anti-obesity message reacted with a positive attitude toward the products’ parent brand.
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