BOSTON — Ikea breaks a European campaign this month featuring a child with “two gay daddies,” according to Scott Goodson, creative director and partner of Amsterdam agency Strawberry Frog. The potentially controversial effort goes beyond past gay-themed ads from the Swedish furniture chain by portraying the couple as parents.
The work is one of a dozen new spots showing “real-life” consumers and aims to portray Ikea as being “at the center of social progress,” Goodson said.
Ikea
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in