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Mintz & Hoke is launching a national campaign for longtime signature client Pratt & Whitney. The print effort, dubbed “Photo Journalism,” uses news-service imagery to convey the role the company’s military engines play in the war against terrorism.
The ads, which carry no tagline, represent the first major campaign for the client in several years. The work is geared toward the military establishment, congressional leaders and defense contractors.
One execution shows a group of U.S.
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