UNC Pays Pretty PR Penny to Overcome Academic Fraud Scandal
When it comes to the tremendously competitive world of higher education, reputation is virtually everything; if students are going to incur years of debt in exchange for a diploma, they want that piece of paper to carry as much clout as possible. So when The University of North Carolina-Chapel Hill found itself embroiled in academic scandal, it’s no surprise they called in some big PR guns — with big price tags to match.
For the past two years, UNC has been dealing with an academic-fraud issue involving the department of African and Afro-American studies.
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