How the 'One Fund Boston' Relief Effort Was Created in Seven Hours
We talked last week about a company’s major PR failure in the wake of the Boston Marathon bombings. Now, we’d like to share an epic PR win inspired by the same tragedy.
Shortly after the attack that killed three and wounded over 180 at last Monday’s Boston Marathon, Mayor Thomas M. Menino and Governor Deval Patrick contacted Jim Gallagher, executive VP of John Hancock (which has title-sponsored the race for years) in an effort to brainstorm ways to provide assistance to the victims.
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