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LaSalle Bank continues to suggest it is the place for pro-active financial advice with a new outdoor and transit campaign that takes a mock-guerrilla approach.
Billboards from Cramer-Krasselt here employ fake ads for everything from pain relievers to a classic-rock radio station as backgrounds, over which is “pasted” a reminder from the Chicago-based bank.
“Stop feeling crummy” blares the headline of one ad, which shows cheesy lightning bolts radiating from a man’s head to indicate his pain.
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