Fleming & Roskelly has leveraged its destination-marketing expertise to pick up advertising chores from RCI Resort Management, a unit of Cendant Corp.
The agency in Newport, R.I., will work with RCI vp of marketing Paul Carney, who served on the Cape Cod Chamber of Commerce selection committee that hired Fleming & Roskelly for advertising five years ago.
“They’re used to selling and cross-branding multiple properties,” Carney said.
Fleming & Roskelly will promote four of RCI’s Caribbean vacation facilities.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in