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ATLANTA — Following the elimination earlier this month of Bernstein-Rein from the $50 million Denny’s Restaurants review, the winner appeared to be one of the three remaining finalists.
But last week, a late entry emerged. Dailey & Associates in West Hollywood, Calif., joined Mullen in Winston-Salem, N.C., Publicis in Mid America in Dallas and Doner in Southfield, Mich., in the final stages of the review.
Dailey is banking on both its restaurant experience and its long- standing ties to Margaret Jenkins, the new chief marketing officer at Denny’s, to win the business, said agency president Brian Morris.
Jenkins,
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