Independent wheel company American Racing Wheels has hired The T&O Group following a review.
The client, based in Rancho Dominguez, Calif., also considered finalists Leventhal Mal kasian & Associates in Playa del Rey, Calif., and Arras Group in Cleveland, said director of marketing Tony Picarello.
Billings on the account are about $5 million, sources said. The client previously handled advertising chores in-house.
“Their media expertise, the size of the firm and their PR capabilities were the right combination for us,” Picarello said of T&O.
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