Donald Baer to head Burson-Marsteller; Mark Penn to Microsoft
Donald A. Baer, who served as White House communications director under President Bill Clinton, has been named global chief executive officer of Burson-Marsteller. Baer joined the public-relations firm four years ago and has been serving as vice chairman and chief strategy officer. He succeeds Mark Penn in the top spot at B-M, which boasts 73 offices worldwide.
Meanwhile, Penn, who has been CEO of Burson-Marsteller since 2005, is set to join Microsoft as corporate vice president, strategic and special projects.
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