These hearts are in the right place.
A new campaign by Green Team Advertising for Washington-based Conservation International uses the talents of actor Harrison Ford to tout the importance of bio diversity hot spots.
The effort breaks on July 17 and includes a spot that is running in 60- and 30-second versions. One 60-second version breaks in-cinema at the premiere of Ford’s new movie, K-19; others are running on TV and during United Airlines flights.
The spot features Ford speaking as an ani mated heart in his chest transforms into a globe.
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