The Recreational Boating and Fishing Foundation has begun a mandated review by issuing a request for proposals to searchconsultants.
Officials at the Alexandria, Va., organization confirmed that questionnaires were mailed to consultants nationwide. Kristen Chambers, client director of programs, said she used a list compiled when the group, funded by the U.S. Fish and Wildlife Service, launched its first agency search in spring 2000. At that time, Boston’s Pile and Co. was retained, though at press time last week the consulting company was not involved in the new search.
Chambers, the RBFF board of directors and a volunteer task force hope to select a consultant by July 15. “We will look at references, experience, abilities and differences in how each proposes to conduct the search,” said Chambers.
“We are geographically diverse,” she added, referring to the industry, government and marketing specialists who comprise the selection committee. “It helps to have someone facilitate and bring another level of expertise and objectivity.”
The Richards Group in Dallas won the $6 million account in June 2000 over finalists Austin Kelley Advertising, Atlanta, and Loeffler Ketchum Mountjoy, Charlotte, N.C. Richards will be asked to participate, according to Chambers. A decision is expected by September.
The RBFF was established to encourage participation in boating and fishing.
Richards developed and implemented “Water works wonders,” a national awareness campaign utilizing print, television and radio that broke earlier this year.
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