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The Ad Council has tapped McKinney + Silver to handle a three-year project for the U.S. Department of Health and Human Services’ Office of Women’s Health. It is the Raleigh, N.C., shop’s first assignment for the organization.
“We’ve been wanting to work with them,” said Priscilla Natkins, executive vice president of campaign management for the Ad Council in New York. “They have terrific creative skills and strategic smarts.”
McKinney executive creative di-rector David Baldwin and group creative director Liz Paradise will work with the OWH to create a breast-feeding awareness campaign.
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