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A fanatical conservationist drops from a ceiling, interrupting a couple’s romantic dinner, to share energy-saving tips in a new television spot created by Stone & Ward for Entergy Corp.
The Little Rock, Ark., shop’s upcoming campaign, which includes 15-, 30- and 60-second spots, targets Entergy’s service area of Arkansas, Louisiana, Mississippi and Texas. Print, radio and collateral are other components of the media mix.
Entergy’s 2001 media expenditures were $2 million, per CMR and Adweek research. The firm has an-nual revenue of more than $10 billion and 2.6
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