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Arnold’s newest effort for Choice Hotels targets the “true traveler”—in this case, leisure travelers on the lookout for good deals and low prices.
The campaign, titled “Gas, food lodging,” incorporates a promotion offering guests who book two nights $5 in gas money and a McDonald’s Extra Value Meal for staying at one of the 2,400 hotels run by Choice franchisees.
“We’re selling the idea of embracing the positive rewards of travel rather than apologizing to people who are forced to travel,” said Bruce Gifford, creative director at the McLean, Va.,
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