Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A recession brings ad people closer to their bartenders. But rarely do they actually become bartenders themselves.
Mutual Funds is changing that. The magazine held a raucous “Battle of the Agency Bartenders” last Tuesday night at Gaslight, a trendy lounge in New York’s meat-packing district. Invited were Bozell, Mind share, Media edge:cia and MTG—four of the magazine’s “most consistently performing agencies,” says Dan Goldemen, Eastern ad director for Mutual Funds, who cooked up the idea.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in