Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Veritas Software this week breaks a global advertising campaign aimed at increasing awareness for the company in the category.
The campaign, developed by roster shop Hill, Holliday, Connors, Cosmopulos in San Francisco, kicks off Tuesday with print ads in business and technology publications. Hill, Holliday won the account earlier this year. Spending is estimated at $10 million.
“Veritas is one of the top 10 software companies in the world, but probably the least well known,” said Jeremy Burton, the client’s chief marketing officer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in