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CHICAGO — MARC USA New York got sucked in by overzealous dot-coms, was too slow to cut costs and was unable to diversify its offerings, leading its Pittsburgh-based parent to pull the plug last week.
MARC bought $75 million Ryan Drossman in 1999 during an acquisition spree designed to fuel CEO Tony Bucci’s vision to build a national network. Led by industry veterans Neil Drossman and Matt Ryan, the shop was expected to add creative spark to the fledgling network, which then claimed $400 million in billings.
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