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The Chrysler Group will spend $20 million this year on Internet advertising and interactive projects, doubling last year’s budget, a marketing executive with the automaker said.
A substantial portion of the budget will go to banner ads on Web portals, including AOL, Yahoo! and MSN, pushing consumers to the automaker’s Web site and its online promotional games, said Jeff Bell, Chrysler Group vp of marketing communications.
A game launching in June focuses on golf and highlights the pro-am special editions of the Concorde and 300M, developed with partner Taylor Made to include special-edition golf bags, clubs and a holding rack.
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