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Crispin Porter + Bo-gusky’s “fairy tale” campaign for Telluride Ski & Golf Resort is turning out to have a happy ending.
As the ski season winds down in Colorado, the upscale resort is reporting record visitors’ numbers for first-quarter 2002.
Much of that increase can be attributed to the Miami shop’s unconventional print and radio ads, part of a campaign that kicked off in in the aftermath of Sept. 11.
“We helped them define the markets in Dallas, Chicago, Phoenix and Houston,” said CP+B director of account service Jeffrey Steinhour.
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