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George Savage has stepped down as president of Kalis & Savage to form his own consulting practice.
Agency chairman and creative director Murray Kalis said the move occurred because he and Savage “were going in a different direction.”
Savage’s new undertaking will be called George Savage Inc. Kalis & Savage is now operating as Kalis & Associates.
Savage, who described himself as a “logo guy,” said he is interested in focusing on corporate identity projects, product branding and product launches.
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