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DaimlerChrysler’s Chrys- ler Group expanded the review committee overseeing its $50 million multicultural marketing account to include minority dealers and other minority business leaders, partly due to pressure from activists who are scrutinizing the process, sources said.
The review began March 28 with an all-white committee of marketing executives: Jim Schroer, George Murphy, Jeff Bell, Jay Kuhnie and Julie Roehm. Two weeks later, the committee grew to 20 people.
A Chrysler representative de clined to comment on the changes.
Rev.
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