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PepsiCo’s Sierra Mist is a sultry seductress in a new television spot for the Hispanic market by Dieste, Harmel & Partners.
Latina actress Roselyn Sanchez reprises her role as a Sierra Mist fantasy girl in the Dallas agency’s 30-second ad, emerging from a freezer full of the lemon-lime soda and sending chills up the spines of two unsuspecting young men.
The Spanish-language commercial broke last week on the Univision and Telemundo networks. An English-language version is planned for local cable play in select markets.
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