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Teens help determine whether stores are complying with laws forbidding sales of tobacco products to kids in a new campaign for the Pennsylvania Department of Health.
The work, by Nei man Group, breaks on May 21 and includes three TV spots, radio, outdoor and direct mail. The ads warn retailers throughout Pennsylvania that teenage members of a statewide organization known as the Compliance Alliance will attempt to buy tobacco at stores; they also warn of potential penalties for such sales.
TV spots use a faux undercover approach, in which teen actors address the camera.
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