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DETROIT — DaimlerChrysler’s Chrysler Group is expected to unveil a multimedia marketing partnership with style maven Martha Stewart next week, according to sources.
The partnership will connect Chrysler with all of the Martha Stewart Living Omnimedia properties, including web, radio, TV, magazine and events, sources said. Stewart will not appear in TV spots, but will participate in events nationwide linking the two brands, sources said.
Marketing will revolve around the concept of road trips. Stewart introduced a road trip section in the April edition of her monthly magazine that is sponsored by Chrysler.
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