Alvey Heads for SMU

Patricia Alvey, Ph.D., has accepted the distinguished chair and directorship of the Temerlin Advertising Institute for Education and Research at Southern Methodist University.

Alvey brings with her two years of experience as executive director of the Virginia Commonwealth University’s Adcenter. Prior to leading VCU’s graduate school, Alvey was the head of the University of Texas’ Creative Advertising Program.

Her first priority will be bolstering the creative effort of SMU’s undergraduate program, funded through efforts from the Dallas-area ad community.

“Our goal is to bring SMU up in the ranks of national advertising programs,” Alvey said.