The Joke Is on Big Tobacco

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The American Legacy Foundation spoofs the to bacco industry in a new TV commercial that will only run one day: April Fool’s Day.

The 30-second spot opens with a voiceover intended to represent Big Tobacco. “Tobacco industry leaders met and agreed, together, that the time had come to create cigarettes free of poisons, carcinogens and addictive nicotine,” a tobacco executive says as she walks through a laboratory. “These are cigarettes that we can offer the public with confidence and with pride.”

A pack of cigarettes, called “Figment,” then appears as the announcer says, “Get addicted to livin’.”



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in