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In a twin-pronged ef-fort to generate new business in the Southwest and Northeast, Publicis in the U.S. has hired Isaac Lasky and Jose Gonzalez.
Both men, veteran Latino market-ers, will spearhead a growth initiative led by Publicis Sanchez & Levitan, the agency’s Hispanic marketing division.
Lasky will serve as senior principal and director of client services and marketing at PS&L’s Dallas location. Gonzalez will head up a newly opened office in New York.
Lasky is a 30-year marketing communications veteran who served as director of Hispanic marketing at Coca-Cola USA and director of U.S.
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