NEW YORK — Wieden + Kennedy has won the review to become Pizza Hut’s secondary agency, sources said. The Portland, Ore., shop bested Cliff Freeman and Partners, Ogilvy & Mather and Saatchi & Saatchi, all New York.
The shop won the account based on a brief for the Dallas-based client’s Insider pizza [Adweek, Feb. 11]. Representatives at the agencies declined comment or could not be reached. The client could not be reached for comment at press time.
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