Gadsby Calls on Fort Franklin

Fort Franklin has added law firm Gadsby Hannah after a review of undisclosed agencies.

“It’s great for Fort Franklin to expand into a new category,” said Marc Gallucci, president and creative director of the Boston agency.

Gadsby Hannah is a Boston-based law firm that concentrates on emerging growth, technology and construction companies. It also handles finance, real estate, litigation and bankruptcy cases.

Potential ad spending has not been disclosed.

“There was a lot of synergy between the two companies,” said Caitlin Ahern, director of marketing at Gadsby Hannah.

During the capabilities-based pitch, Fort Franklin presented case studies of its work for Timberland and jewelry chain Shreve, Crump & Lowe.