Stories you'll find in this week's print edition of Adweek New England

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House of Style
McCarthy Mambro Bertino gets cozy in its debut for Thomasville.

Account Balance
Mullen Scores Consolidated Wachovia
Wachovia’s selection of Mullen/LHC for its consolidated $60-75 million account maintains the agency’s winning streak. Now the shop must craft a national repositioning for the financial-services giant, formed by the merger of Wachovia Bank and First Union.

Red Alert
Red Advertising unveils ads for Canadian organic-beverage concern Internova, supporting the company’s first product, YU. Print links healthy lifestyles and sensual beauty, featuring women bathing in the soy- and rice-based products.







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