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DALLAS — The Richards Group has won GoRVing’s advertising account, sources said.
The Dallas-based shop defeated finalists WestWayne in Atlanta, the Martin Agency in Richmond, Va., and incumbent Eisner Communications of Baltimore to win the estimated $40 million account.
GoRVing, based in Reston, Va., is an umbrella organization representing manufacturers and dealers of recreational vehicles as well as campsites and parks across the country. The contract, announced at GoRving’s annual conference in Orlando, Fla. will run for three years.
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