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Exile on 7th here has been tapped to handle interactive duties for Heald College and MyFamily.com, according to agency president Alan Burgis. Combined billings are estimated at $3 million.
The 3-year-old, 30-person ad agency will be responsible for managing all online creative, analysis and media duties for Heald College. The agency previously worked with the client on a project basis; the account was awarded without a review.
Publicis & Hal Riney, San Francisco, which handles Heald College’s offline ad business, had done interactive work for the school in the past.
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