Reckitt Weighs Agency Proposals

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK — Reckitt Benckiser will decide this week which agencies it will invite back to pitch its $300 million global account, sources said.

McCann-Erickson was forced to resign the business in November because of a conflict with S.C. Johnson at Foote, Cone & Belding, Chicago.

Elio Leoni-Sceti, evp of category development and a key decision maker, drew up a list of shops before Christmas, but was having trouble getting assurances of exclusivity since many networks handle conflicting business.

WPP’s





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in