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SAN FRANCISCO — Wieden + Kennedy, in conjunction with Boston-based interactive design firm, The Barbarian Group, this week launched the first in a series of four Web challenges for Nike All Conditions Gear, the shops said. All Conditions Gear [ACG] is the outdoor division of Nike.
Working with the creative team at Portland, Ore.-based Wieden, the Barbarian Group developed a flash-based Web site for the Nike ACG “Go” campaign.
The offline campaign, created by Wieden, launched on Feb.
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