CARD CARING

There’s a great deal of talk about the possibility of a national identification card coming into being. While some may find this idea intimidating, Korey Kay & Partners posits that it could be as friendly as it is helpful.

The New York shop recently devised its own “National Security Card” design—complete with a “Hello. My name is ___” introduction on the front and other information, such as an ID number, issue date, photo and signature, hologram, and voice- and retina-verification chips, on the back.

The card, created as a “what if?” piece for fun, is meant to be pleasant yet effective, according to Allen Kay, agency chairman, who was among those who worked on the design.