Boston Beer Unveils TV Blast in Test Markets

Big Chair’s first TV foray for Boston Beer’s Sam uel Adams brand bows the tagline, “Mighty tasty,” and seeks to po sition the brew as the ultimate party beer.

In one spot, “Sister,” two guys check out a girl in a bar. One says, “She’s smart. She’s beau tiful. Why not?” His pal says, “Because she’s my sister, and I’ll kill you!” But after he sips some Sam Adams, he introduces his friend to his sister and leaves them to get acquainted.