Roth, Ryan Team Up

Two consultants with 45 years of advertising experience between them are launching a company to broker mergers and acquisitions of agencies with less than $500 million in billings.

Roth Acadia—a joint venture of Richard Roth and Matt Ryan—opens this week with three clients—two buyers and one seller.

While he did not identify them, Ryan described one buyer as a shop outside New York with billings of $200 million, and the other as a public company that needs below-the-line marketing services.