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Five finalists emerged last week in the ongoing review for Celebrity Cruises’ estimated $20-30 million marketing account.
Contending are in cumbent WestWayne in Atlanta, Wunderman in New York, Digitas in Boston, DraftWorldwide in Chicago and Rapp Collins in Dallas, according to sources.
Digitas is seeking to add its second note-worthy win in recent weeks. The shop was hired by Six Continents Hotels for relationship marketing, a $20 million assignment it is sharing with Campbell-Ewald, Warren, Mich.
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