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ATLANTA–An alliance between Grey and 360 to pitch BellSouth’s $120 million ad account could lead to a buyout of the Southeast shop.
Joel Babbit’s Atlanta agency and New York-based Grey combined resources to get into the finals of the BellSouth review.
“We felt we brought something to the table, but not everything needed to win the business ourselves,” said 360 chairman Bob Cohn. “Our option was not to pitch, or find somebody and do it with them.”
Grey
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