Supersmile Whitening Toothpaste

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Sometimes a cigar is just a cigar, but this one serves a double purpose. The photo refers, obviously, to one of the ways in which people can stain their teeth. Having been stuck into this guy’s ear, though, the cigar also symbolizes the ludicrous lengths to which people go to indulge their vanity aboutphysical appearance. And that brings us to one of the oddities of the personal-care category: People want to look good; they don’t want to be seen struggling to look good.

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