Bates Moves B&W Account to 141

To meet the client’s desire to streamline the ad process and create a more cohesive message, Bates last week shifted its Brown & Williamson bus iness to its integrated marketing shop, 141 Worldwide. Coin ciding with the move, Rich Newman, longtime B&W account director at Bates, was named president of 141 New York, tak-ing the 30-person B&W ac count and creative team with him.

“I don’t need to brief 10 different agencies,” said B&W divisional vp Ludo Cremers, who before the shift usually briefed Bates in New York, 141’s Chicago headquarters and other promotional companies separately on Kool and Lucky Strike assignments.