Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK — Steve Farella was forced out as CEO of Media Planning’s U.S. operation last week because the Barcelona-based global media network was impatient with the pace of new business and its efforts to become a top U.S. player, sources said.
Media Planning, owned by French holding company Havas, declined to comment on the move, but Farella said he was told the company wanted “a change of direction.”
With $3.4 billion in billings, Media Planning is the No.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in