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Green Mountain Energy is reviewing the capabilities of its incumbent agency as well as those of other shops in Texas, the company said last week
The decision, not yet formalized into a review process, follows GME’s September appointment of new vice president of marketing Tom Bracken.
“I’m trying to understand market conditions here … as well as the capabilities and needs of the agencies,” Bracken said.
The Austin, Texas, alternative energy provider earlier this year consolidated its account at The Zimmerman Agency in Tallahassee, Fla.
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