Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Taking a sharper aim at rivals Palm and Handspring than in the past, Microsoft said it will launch on Thursday its largest-yet campaign for its Pocket PC operating system for handhelds under the theme “Software matters.”
The move coincides with the retail release of handhelds from Compaq, Hewlett-Packard, Toshiba and others based on Microsoft’s Pocket PC 2002, its latest upgrade to the OS, formerly known as Windows CE.
The print campaign, via McCann-Erickson, San Francisco, takes a “Pepsi Challenge” approach, comparing Pocket PC 2002 to Palm’s OS on applications like handwriting recognition, word processing and Internet surfing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in