Ad Council Recruits Top Creatives for War Effort

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The Advertising Council is searching for an “elite” group of creative talent to work on a national war ad cam paign in conjunction with the White House.

The plan is to form a group similar to the Tues day Team, which pulled agency executives together to promote Ron ald Reagan’s 1984 presidential bid. The group will design a strategy for several PSA campaigns that respond to the Sept. 11 terrorist attacks, said Peggy Conlon, Ad Council president and CEO.

Details have not yet been worked out, but the overall campaign is likely to address such issues as anti-discrimination, tolerance, parental responses and mental health, among others.



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