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BOSTON-?McCarthy Mambro Bertino has added the British Telecom Conferencing account, a new domestic offering from the UK-based telecommunications concern.
The initial budget is $5 million, but that amount is expected to increase substantially next year, according to officials with MMB.
The 20-person Boston shop, formed earlier this year, is set to develop advertising, direct mail, corporate design and interactive efforts such as e-mail campaigns for the client.
The first creative work is set to break in the next few weeks.
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